Firstoff, let me just say that PPC (pay per click) traffic is one of the most cost effective, targeted, profitable and popular ways to drive traffic to a website. Almost every single internet marketer or small business uses PPC advertising to drive highly targeted leads to their website. So there is no shortage of people waiting to pay for highly targeted traffic...which is good news for you.
There are roughly 20,000 search engines on the Internet, serving both general interest
topics, and quite focused tight niche markets. A pay per click search engine, allows paying advertisers to bid for rankings in these search engines and as the rankings get higher, the more money each advertiser pays per click. Basically, a pay per click search engine allows advertisers to pay for a ranking in your search engine and the higher the ranking the more money the pay. For example, the phrase "Internet Marketing" might have 100 bids on it, and the number one bid might be $5 per click. So every time someone searches for Internet Marketing and clicks on their link, it costs them $5.
A pay per click search engine allows the advertiser to open an account and deposit some money as a starting balance. With this, the advertiser enters their site's URL, title and description and bid on relevant keywords. A site selling widgets would bid on keywords such as, "widgets," "small widgets," "blue widgets" etc. When someone searches for "widgets" the details of your site appear, in the form of a search result with the URL, title and description entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.
What makes it so good for the advertiser is that someone who has searched for your product is already qualified when they come to their web site, which is selling the product they are looking for.
How Do Pay Per Click Search Engines make money?
Well, it’s quite simple...Every time someone who searches for something clicks on an advertiser’s link, you get money. They might only pay 3 cents per click, but every time someone clicks on the advertiser’s link you get their money. Some PPCSE (Pay Per Click Search Engines), like Overture.com have advertisers who pay up to $5 per click and deposit thousands of dollars every month! Of course to get advertisers like that, you would normally need millions of people to search and surf your pay per click search engine, which would cost you, the little guy, more then you can probably afford, and that's not what this book is about.
So how do you make the most money with your PPCSE without spending a fortune in the process?
By starting a specialty PPCSE! Let me explain:
PPCSE like Overture.com and Findwhat.com pay millions on advertising, because their search engine targets everybody, or I should say, every topic. (I learnt along time ago, in marketing, if you target everybody, you target nobody.) They get millions of hits everyday and millions of searches every month, that's why advertisers pay such high click prices. So how do you get the big bids, without the big advertising budget and millions of searches?
Ok, here's the trick and hopefully when you finish reading this articles, you will be able to start your own profitable PPCSE. Since you can't afford to target every topic, we then pick one. Let's say for instance you have a passion for gambling, well then you would create your own gambling PPCSE. You would then get all sort's of advertisers like online casino's, to book writers who have the latest tips and tricks up for sale, and I guarantee you, it's a big field. You could even narrow it down even further, to people whom like card games, but I think the gambling topic would be best.