The introduction of the World Wide Web revolutionized how people connect to one another. But just when we thought that chatting and emailing were the epitome of online communication, the so-called ‘social media’ was introduced to humanity. And then, the rest was history.
Thanks to social media sites, staying updated with what is going on with the people we know became a lot easier. In the past, we would probably ask them by email and wait for a response. But with social media, a member can simply post the latest news about him/her and everyone on his/her friend list will be able to see the update when they login.
It is so much more convenient.
We also no longer have to send photos to each of our contacts just to tell them about our last trip to Hawaii or our last visit to Disney Land. Simply upload these photos on your social media profile and it will stay there for everyone to see. This includes current people on your friend list and people you will add in the future.
As a result, people congregated to social media sites. It became so popular that as of February 2012, Facebook already has around 845 million active users. And Twitter, another popular social media sites, was recorded to have around 140 million users as of the year 2012.
After seeing this growth, it was only a matter of time until businessmen took notice. After all, business goes where the people are. And so it happened that Facebook, Twitter, Youtube, and other social media sites soon became powerful tools for business. And there are even social media sites that specialize on business-making. One good example of such a social media site is Linkedin.
As a businessman yourself, social media sites might have also caught your attention. And if you are seeking ways on how to use these social media sites to boost your business, you came to the right place. In this article, you will find tips and guides on how you can make use of these social media sites as effective business tools. If used correctly, they have the potential of increasing your sales.
For the most part though, this eBook will concentrate on how to make your social media account popular to users (how to get more views, more likes, more subscribers, more viewers). This is because a social media account will serve its purpose as a business tool only if it manages to get views, likes and subscribers. So without further ado, we present to you the simple guide to making your social media page a superstar!
Alright, let us start with the ‘why’ questions. Why do you need to have a social media account for your business? Why do you need to make it popular among other users? It is important to answer these questions because opening and maintaining a social media account will cost both money and time. And as a businessman, you surely do not want to invest on something that will not yield results. So, will having a social media account be actually beneficial to your company?
Well, it depends really. Having a Facebook account or a Twitter account may be beneficial to some business establishments but not to some. It may result in increased sales in some instances but in some situations, it may just end up as a liability. So your first problem is to ascertain whether having one is helpful to your business or not.
To help you decide, we prepared for you a list of reasons that shows how having social media account might be beneficial to some businesses given the right situations. You can examine these reasons and analyze if they are applicable to your business or not.
A social media site normally allows people from different countries across different continents to join as members. Therefore, a person with a social media account opens himself to opportunities like meeting people from faraway lands.
What does this mean for businesses? Basically, you are opening yourself up to
potential customers from different countries – not just potential customers from your motherland. If you believe that the products and/or services that you
offer would appeal internationally, then having a social media account is a cheap way to reach viewers abroad.
For instance, a beach resort which believes it might be internationally competitive might get the attention of foreigners by setting up a social media account. This may also be true for sellers of native products and other goods who want to sell their products to other countries.
But what if you are only selling/offering products and/or services that are targeted to the locals? Well, you may still set up a social media account. After all, social media sites like Facebook allow you to advertise to select regions only.
Gain credibility in the modern society
Around the year 2003 when camera phones were still quite new, they quickly became a trend among youngsters. If you wanted to be cool, you should at least own one. Why? It is because a camera phone was the latest in technology during the time. Having one was like a display of status. The same goes true for social media site and businesses. Having a social media account is currently the trend of the modern world. If you want to be ‘cool’ or ‘in’, you should at least have one. And this also resulted in a rather bizarre trend among companies and brand names: if a company has a Facebook account, it shows that it is competitive, strong, and up-to-date. There is an almost unexplainable appeal to a company that has a Facebook account. This may be because it gives potential customers an impression that you are moving with the trends. And that is a good sign, in their eyes at least.
Learn quickly what your customers are thinking
Let us imagine a scene: a phone company is thinking of releasing an upgrade of a phone which it recently released to the market (about 2 months ago). But the company is reluctant, thinking that current users of the previous model might react indifferently. To see how their customers will react, they posted on their Facebook account that they are planning to release an upgrade model. Only hours later, hundreds of comments already flooded the said post – mostly negative reactions. There are two observations here which are of utmost importance to you: 1) the company did not have to spend just to know how their customers might react, and 2) the company got the results in only a matter of hours which is many times faster than any other method like sending out survey sheets to customers.
Run polls and surveys cheaply
If you open a group account (ex. company, organization, personality, etc.) with Facebook for example, you are allowed the option of running a poll survey in which you have control over the answer choices. You can also add as many choices as you like. Also, you will be able to see the results in an instant.
Here is an example of a poll:
As you can you can see, you also have the option of adding more choices to the poll question. You can add more choices even after posting the question.
This way, it becomes so much easier for you to gather information from your customers and potential customers. In the past, you would probably have to solicit surveys from your customers by sending survey forms via email. This time, you only need to make one post on Facebook. You will be surprised that a lot of people are willing to share their opinion this way.
TIP: Study shows that people actually enjoy answering poll surveys posted on social media sites. On the other hand, they find it boring to answer polls and surveys sent via emails.
Concentrate on target market niche
When people sign up to social media sites, it is basic that they provide their personal information which includes among others the following: age, gender, nationality, current address, marital status, and others. They may also include more in-depth personal information such as hobbies, interests, and others. So what’s in it for you?
What’s in it for you is that most (if not all) social media sites actually allow you to search through their database using the aforementioned personal information as filters. For instance, you can search users which are within an age bracket of 13 to 18. You can also specifically target women, married people, or people who listed basketball as one of their interests. This means that you can use social media sites to find your target market niche. You can focus or concentrate only on the people that you want to reach. For example, you probably want to focus your advertisement on moms, dads, and/married individuals if you are selling baby products. Later in this eBook, you will be taught how you can use Facebook, Twitter, and other social media sites to target specific people. You will be taught how to use these functions.